Effective Date: June 2026 | Last Updated: July 2026
1. Introduction
AtaPata (atapata.pk) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you use our platform.
2. Information we collect
We collect the following types of information:
- Usage data - pages visited, search queries, time spent on pages
- Device information - browser type, operating system, screen size
- Location data - If you grant permission, we may use your approximate location to display businesses and services near you. We do not continuously track your location
- Contact information - only if you submit a form such as claiming a listing or contacting us
- Google Analytics - to understand how visitors use our website
We do not require account registration to use AtaPata. We do not collect personal information unless you voluntarily provide it.
3. How we use your information
We use collected information to:
- Improve search results and recommendations
- Understand how users navigate the platform
- Fix bugs and improve performance
- Respond to enquiries and support requests
- Send updates about your listing if you are a business owner
4. Cookies
AtaPata uses cookies to improve your experience. Cookies are small text files stored on your device. We use:
- Essential cookies - required for basic website functionality.
- Preference cookies - remember your selected city and search preferences.
- Analytics cookies - help us understand how visitors use AtaPata.
- Advertising cookies - may be used by advertising partners where applicable.
You can disable cookies in your browser settings, though this may affect some functionality.
5. Business listing data
Most business information displayed on AtaPata comes from publicly available sources or is submitted directly by business owners. Business owners may request corrections, updates or removal of their listing by contacting us at [email protected].
6. Data sharing
We do not sell your personal information to third parties. We may share anonymised, aggregated usage data for analytics purposes. We may share information with service providers who help us operate the platform, under strict confidentiality agreements.
7. Data security
We implement appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure and we cannot guarantee absolute security.
8. Your Rights
You may contact us at any time to:
- Request correction of information you have submitted.
- Request removal of your business listing (where applicable).
- Request deletion of personal information you have voluntarily provided.
- Ask questions about how your information is used.
9. Third party services
AtaPata uses the following third party services which have their own privacy policies:
- Google Maps - for location display
- Cloudflare - for content delivery and security
10. Data Retention
We retain personal information only for as long as necessary to provide our services, comply with legal obligations and resolve disputes.
11. Children's privacy
AtaPata is not directed at children under 13. We do not knowingly collect personal information from children.
12. Changes to this policy
We may update this Privacy Policy from time to time. We will notify users of significant changes by updating the "last updated" date at the top of this page.
13. AtaPata is intended primarily for users in Pakistan. If you access the website from another country, your information may be processed in accordance with this Privacy Policy.
14. Contact Us
If you have any questions about this Privacy Policy, your personal information or a data request, please contact:
Email: [email protected]
Information submitted through contact forms is used solely to respond to your enquiry or process your request.
For information about how we create and maintain our content, please see our Editorial Policy.